Let’s Hear it for the Spearmen!

Wrigley's Spearmen/Mother Goose ad

Today, Steven Heller has an article about a Wrigley campaign near the turn of the twentieth Century. They were the Wrigley’s Sprightly Spearmen.

The Spearmen are Dear Men, Buy Some Gum!

As a kid, I loved Wrigley’s Spearmint Gum because my Grandpa Spear did. He said it was a family obligation for citizens with the last name of “Spear,” to buy Spearmint gum. Now I have an idea why he seemed a little serious about that even while he gave a wink. That ad campaign would have been a part of his formative years.

I had to grin when I saw these ads. Take a look at the link and enjoy the spearmen.

Author: Kevin Spear

I am a marketing professional with a design flair, based in Clayton, Ohio. I specialize in digital and content marketing that increases brand awareness for small businesses and nonprofits.