How Social Media Marketing Is Like a Fitness Regimen | HuffPost

Source: How Social Media Marketing Is Like a Fitness Regimen | HuffPost

This article caught my eye because it resonated with my exercise experience. I began running after college. But it wasn’t until I took it seriously did I experience positive results. In fact, before I took it seriously, I was consistently gaining weight and had borderline high blood pressure.

I discovered consistency with a plan is more effective than sporadic bursts with no real strategy. This article has convinced me to treat my social media strategy in a more consistent, strategic approach.

The Most Important Marketing Message Ever!

Two note cards. One says, "You are beautiful!" The other says, "You are smart!"
Not the actual notecards (After all, I thought the little girl should keep her affirming notes from her parents).

The other day, I was a substitute teacher and had lunch duty. A little kindergartener raised her hand and I came over to her. She had two notes in her lunch bag. She asked me to read them. One said, “You are beautiful!” The other said, “You are smart!” The little girl beamed as I said, “Two very true statements!” Continue reading “The Most Important Marketing Message Ever!”

How do you keep change relevant?

Cartoon of two men staring a a church steeple with a windmill attached. One says, "It may be more 'green,' but I prefer the older steeple."
Copyright 2017 Kidzmatter Magazine

Often, churches and church people get a reputation for being resistant to change. “Worship Wars” continue as those who love traditional hymns duke it out with lovers of contemporary styles of worship. Changing an old chair in the lobby can be controversial if it was dedicated in memory of a dearly departed saint during the Eisenhower Administration. Adding a little fresh paint and new carpet to a classroom can cause consternation along with a little weeping and gnashing of teeth. Continue reading “How do you keep change relevant?”

Children’s Ministry and Church Signs

Church sign that says, "New Playground! Kids Welcomed!"My wife and I saw a sign like this as we drove by a country church. Since she is in children’s ministry, it caught our eye. While we were glad the church was making an effort to attract kids, we agreed a new playground just wouldn’t cut it. Continue reading “Children’s Ministry and Church Signs”

Commodities, Pricing and Marketing

Cartoon of a stick man. He says to another man, "Sometimes I feel like a commodity."As I drive down Indiana and Ohio highways, I see acres of corn and soybeans. All the farmers are doing their best to get the most productivity out of their fields. They all strive to be the most productive and deliver a consistent product for the same price. It works for commodities. Corn, soybeans, pork, beef, crude oil, steel are all commodities that require consistent quality, sent to market in the most efficient way. There isn’t much negotiation on price. The only way to make more money is to take advantage of economies of scale. Continue reading “Commodities, Pricing and Marketing”