4 Massive Marketing Trends You Should Be Following in 2017

Source: 4 Massive Marketing Trends You Should Be Following in 2017

This article by Shopify caught my eye. Hyperbolic title aside, it had some useful points.

Live video has become a powerful force. Before, churches couldn’t live stream their service without expensive equipment. Today, any church with a mobile-connected device can live stream a church service. Any size business can be their own broadcaster.

Ephemeral content is also a big deal. What better way to make content appear special and valuable? If you know a message will self-destruct, it suddenly becomes more valuable. You take note.

I encourage you to read the rest article. Don’t worry. It isn’t going to self-destruct any time soon.

Summer Break Worship

Cartoon of a boy celebrating. The caption says, "When summer break came, Mark couldn't help but worship."Cartoon of a boy celebrating. The caption says, “When summer break came, Mark couldn’t help but worship.

In the United states, the kids are itching for summer vacation. I remember how exuberant everyone felt at the end of the school year. It took about three days before the kids were bored and we were looking for something to do. It isn’t until you become adult do you realize quiet, boring times are a real gift. The trick is to live each day as the celebration it is.

Why Churches Should Excel at Social Media

English: , located in .
English: , located in . (Photo credit: Wikipedia)

If there are any institutions that should excel at social media, it is the church across North America. Each one could be a potential publishing powerhouse because of several reasons: Continue reading “Why Churches Should Excel at Social Media”

Is patience really a virtue?

I’ve been waiting. I’ve been waiting for some time. A few years ago, John Mayer had the song, “Waiting On the World to Change.” I didn’t particularly like the song at the time because it sounded like whining. It’s not a song about patience!But lately, I’ve been doing a lot of waiting. I’ve discovered there is a fine line between waiting patiently, and just waiting for something… anything to happen.

Lately, I’ve been doing a lot of waiting. My career has been in transition for over a year now. During this time, I’ve discovered there is a fine line between waiting patiently, and just waiting for something… anything to happen. Too often, I’ve practiced the eye roll and tapped my fingers on the table. Continue reading “Is patience really a virtue?”

What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”