What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”

Social media makes us all brand marketers

You see it each time you log into Facebook. Friends post their vacation photos. Parents brag on their kids. Grandparents express admiration about their grandkid’s accomplishments. It looks like everyone else is having a wonderful life while you’re stuck at home scooping out the litter box and trying to keep your toddler from tossing your iPhone in the potty.

You don’t think about it, but you do the same as everyone else. You post the best of your experiences and glow about the love you have for your teen. You don’t mention the fight the two of you have the other night because he refused to take his coat to school. Nor do you mention his atrocious calculus grade (at least you shouldn’t). Continue reading “Social media makes us all brand marketers”

Social Media is NOT one-way communication 

An Inc. Magazine video struck a chord with me. It is a video interview with Shabnam Mogharabi of Soul Pancake.

Why Social Media Is Not a One-Way Street for Brands – Inc.

Time and time again, I have seen companies that believe they have something important to say and focus on getting their message out there. It is one-way communication. It is a broadcast approach. It is what advertising has traditionally been. Continue reading “Social Media is NOT one-way communication “