Grandparents and wi-fi

Cartoon of two boys. One says, "My grandparents are so old fashion. They don't even have wifi!"
©2015 Kevin Spear #4030

It’s getting to the point where grandchildren consider grandparents without wi-fi in the same categories as those with rotary phones, black and white TV and horseless carriages.

Wireless internet is ubiquitous. And no, my kids do not have to do without wi-fi when they go to their grandparents. What seemed like an out-of-reach luxury a decade ago is common. 

Businesses who think retirees still don’t have the Internet are makIng a critical error. Senior citizens are just as wired (or wireless) as the general population. Many of them are now using smart phones. It is that commonplace.

So when a business considers its digital marketing and mobile strategy, they best consider every generation in their planning.

Author: Kevin Spear

I am a marketing professional with a design flair, based in Clayton, Ohio. I specialize in digital and content marketing that increases brand awareness for small businesses and nonprofits.

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