Push-back

Cartoon of  a guy holding back a bulging door.

Cartoon of  a guy holding back a bulging door. He says, “My idea is getting push-back.”

No matter what kind of business you’re in, no matter what kind of creative endeavor you have, no matter what kind of cause you are for, you are going to get push back. This is especially true if you have an idea or cause worth fighting for. Someone is going to want to fight back. That’s how you know it’s worth fighting for anyway.

I used to think if I was getting resistance to an idea, it wasn’t meant to be. Now I realize quite the opposite. Push-back is part of the process. Besides, if nobody cares about your idea, if no one get’s fired up for or against it, it must not be a very powerful idea.

Author: Kevin Spear

I am a marketing professional with a design flair, based in Clayton, Ohio. I specialize in digital and content marketing that increases brand awareness for small businesses and nonprofits.

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