3 Days Until My First Marathon: Marketing and Marathons

Cartoon of a runner on a hoverboard. He says, “What do you mean, ‘No hoverboards in the marathon?’”

In three days, I will run my first marathon on September 16, 2017. In the spring, I ran a half marathon and decided my body was up to the task of a full one. After all, I am not getting any younger and I thought it was better to try now instead of waiting until I would have to use a scooter or hoverboard.

As I have trained for this marathon, I have thought about how it applies to marketing. Both can be taxing and both take preparation. But there was one aspect that stood out to me. Continue reading “3 Days Until My First Marathon: Marketing and Marathons”

Let’s Visit Community Hospital Anderson Coloring & Activity Book

Inside spread of the a picture activity for the Community Hospital Anderson Coloring Book
Copyright 2016 Community Hospital Anderson

This year, I had an opportunity to create this coloring book for Community Hospital Anderson in Anderson, Indiana. I loved this project because for me, it was an experiment using technology in a new way and it is designed to help children who may be in an emergency or a health crisis. Continue reading “Let’s Visit Community Hospital Anderson Coloring & Activity Book”

Away in in a Marketed Manger

Cartoon of a Bethlehem Christmas scene with obnoxious sign

Bethlehem scene with a big sign that says, “See the newborn king here!”

There’s a song/skit I love from Stan Freburg called Green Christmas.

In the skit, it talks about how Christmas is marketed mercilessly. Let’s face it. Most Christmas marketing is just cheesy. Any time you take a meaningful story and use it to sell something, it doesn’t come across as genuine.

I’ve been thinking a lot about that because, well, I don’t want to be cheesy. I like content marketing because it adds value more than sells. But where do you draw the line? When does content marketing become cheesy? When it becomes about the product instead of the customer, I suppose.

Still, that can be difficult to discern when there is a sales quota.

Bird and Cone Head Inked outline

inked in illustration for a bird and cone head at a bus stop 

I’ve decided to pursue this illustration and see where it ends up. The boy looks like he’s lonely in spite of the characters at his bus stop. Maybe if I finish the illustration, he’ll be ready for the school bus.

How not to eat a donut

Cartoon of a boy with a whole donut in his mouth
Cartoon of a boy with a whole donut in his mouth. Another boy says, “If you can’t chew it, I’ve won the bet!”

I’ve lost a few of those dares. Seriously, I have to get a bigger mouth.