Categories
creativity motivation

Thinking Outside the Cereal Box

Across the county, Breakfast has been reclaimed! Until the lockdown, it was an infrequent meal that few of us ate because we thought we were too busy. If we did eat it, we gulped down a quick pastry or breakfast sandwich as we ran out the door. Now, most of us have time for the first meal. In fact, this event has caused breakfast cereal companies to increase their ad spend. Here is one part of the economy that is benefiting from all this fun!

Ads for breakfast foods a ray of sunshine for media amid coronavirus cutbacks.

New York Post

Yes, there are plenty of businesses and people that are suffering financially right now. However, there are probably other examples where businesses are thriving. Perhaps they are seeing an uptick when they were languishing a few months before.

It is easy to get into the mindset that the news portrays. Yes, there are still plenty of people affected by this. I have certainly felt the effects. However, We can also ask ourselves what does this moment make possible? What can you do now that you never would have before we were told to hunker down? What is a new skill or business venture that you can start? How can you show kindness and care to those in your community? What can you do to prepare for the reopening of businesses and travel?

One thing I would not recommend is trying a seven-layer bean dip for breakfast. It will make the rest of the day feel funky. Not that I’ve tried it before…

Cartoon of a mom and a son at breakfast. The son says, "I want something different for breakfast. What about seven-layer bean dip?"
Categories
Marketing

The Cure For Message Fatigue

person holding smartphone white sitting
Photo by George Dolgikh @ Giftpundits.com on Pexels.com

At one time, you could put your ad in the phone book yellow pages and not think about it for a year. It just worked for you. A newspaper ad could last just as long. Then radio came along and you could blast the same message multiple times a day. Television made it even easier, but at least there were only three channels… until there was cable… and then the Internet.

Categories
children's ministry cartoons Kidzmatter Magazine Magazine

Great Class! You should turn it into a webinar | Kidzmatter Cartoon

Each day, when I go to my inbox, I have one or two offers for an amazing webinar about this marketing technique or that book publishing deal. It appears there is never a lack of any advice on any subject, whether you want it or not! 

When I drew this cartoon, I thought of the many webinars I have been convinced to join. They are a good way to get some information without the travel. A webinar is only as good as the presenter. I thought of the great teachers in my life that could have reached a wider audience if webinars were around thirty years ago.

My hope is that in every Sunday school, across the country, kids think the lesson is so good, that they think a webinar should be made out of it. Admittedly, no student has come up to me and made that suggestion. But when they do, I am ready to make the best use of Facebook Live.

I drew this for Kidzmatter Magazine.

Categories
Marketing

Is the Facebook Fox Guarding the Hen House?

Tech Crunch has an article about Facebook video tracking faux pas in overestimating consumer video views.

Facebook needs accountability to win back advertisers’ trust

Categories
adventure

Breakfast Cereal and Adventure 


I heard a few months ago that Millenials aren’t eating as much breakfast cereal as previous generations because it takes too much time to prepare.

Judging by cereal commercials, I think it is because cereal causes too much adventure. It gives us too much get-up-and-go. It makes us do crazy things like skateboard, try out for the dodgeball team or hike Pikes Peak with nothing more than milk and cereal for provisions.