It’s a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn’t take fluff lightly. David Amerland gives examples such as RIM‘s inattention in handling a crises, Gap’s logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza’s turnaround in spite of a bad viral video from two of its employees.
I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.
It was written in 2012 when there was still hope the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”