Away in in a Marketed Manger

Cartoon of a Bethlehem Christmas scene with obnoxious sign

Bethlehem scene with a big sign that says, “See the newborn king here!”

There’s a song/skit I love from Stan Freburg called Green Christmas.

In the skit, it talks about how Christmas is marketed mercilessly. Let’s face it. Most Christmas marketing is just cheesy. Any time you take a meaningful story and use it to sell something, it doesn’t come across as genuine.

I’ve been thinking a lot about that because, well, I don’t want to be cheesy. I like content marketing because it adds value more than sells. But where do you draw the line? When does content marketing become cheesy? When it becomes about the product instead of the customer, I suppose.

Still, that can be difficult to discern when there is a sales quota.

O Little North Pole

Cartoon of a boy and girl. The boy says, “I did some research. Did you know O little town of Bethlehem is nowhere near the North Pole?”

It can be confusing for kids when the whole Santa thing seems to get mixed up with the story of the Nativity in Luke, chapter 2. I’m sure Mary and Joseph would have been glad Bethlehem was nowhere near the North Pole. Just imagine trying to have a baby in that environment! It can easily get down to -45° Fahrenheit there! It’s a bad place to have a stable.