Categories
accountability communication

Responsible Communication

It’s never been easier to communicate with the world. What we write can go anywhere with an Internet connection in seconds. Fifty years ago, it would have taken a heavy investment in satellites, negotiations with gatekeepers, and a good dose of determination to get anywhere close to that kind of reach.

Before digital communication, it took so much to get a message out worldwide, that it was carefully edited. Experts would examine each word and phrase to be sure the intention of the message was optimized. Such an expensive message resulted in more responsible communication.

Now, a teenager in Bangladesh can become a worldwide sensation with a quirky video. The communication doesn’t have to be responsible, just viral.

And video is just as cheap and quick to get out as the written word. It would have been the envy of major television stations just a few decades ago.

We can get information out with ease. We can also push disinformation out just as easily. Before we know it, a lie can make it all around the world. A flippant comment can influence far beyond its original intent. That puts a lot of responsibility on us… at least it should!

We live in a time full of communication. Let’s be sure we’re responsible with that power.

Categories
Exercise Marketing

How Social Media Marketing Is Like a Fitness Regimen | HuffPost

Source: How Social Media Marketing Is Like a Fitness Regimen | HuffPost

This article caught my eye because it resonated with my exercise experience. I began running after college. But it wasn’t until I took it seriously did I experience positive results. In fact, before I took it seriously, I was consistently gaining weight and had borderline high blood pressure.

I discovered consistency with a plan is more effective than sporadic bursts with no real strategy. This article has convinced me to treat my social media strategy in a more consistent, strategic approach.

Categories
Marketing

4 Massive Marketing Trends You Should Be Following in 2017

Source: 4 Massive Marketing Trends You Should Be Following in 2017

This article by Shopify caught my eye. Hyperbolic title aside, it had some useful points.

Live video has become a powerful force. Before, churches couldn’t live stream their service without expensive equipment. Today, any church with a mobile-connected device can live stream a church service. Any size business can be their own broadcaster.

Ephemeral content is also a big deal. What better way to make content appear special and valuable? If you know a message will self-destruct, it suddenly becomes more valuable. You take note.

I encourage you to read the rest article. Don’t worry. It isn’t going to self-destruct any time soon.