How Social Media Marketing Is Like a Fitness Regimen | HuffPost

Source: How Social Media Marketing Is Like a Fitness Regimen | HuffPost

This article caught my eye because it resonated with my exercise experience. I began running after college. But it wasn’t until I took it seriously did I experience positive results. In fact, before I took it seriously, I was consistently gaining weight and had borderline high blood pressure.

I discovered consistency with a plan is more effective than sporadic bursts with no real strategy. This article has convinced me to treat my social media strategy in a more consistent, strategic approach.

The Cure For Message Fatigue

At one time, you could put your ad in the phone book yellow pages and not think about it for a year. It just worked for you. A newspaper ad could last just as long. Then radio came along and you could blast the same message multiple times a day. Television made it even easier, but at least there were only three channels… until there was cable… and then the Internet. Continue reading “The Cure For Message Fatigue”

Real or Virtual Friends?

Cartoon of two women at a fast food restaurant. One says, “Level with me, Doris. Are you my real or virtual friend.”In this cartoon, two women are at a fast food restaurant, One says, “Level with me, Doris. Are you my real or virtual friend.”

I know. Social media is giving me a headache too. I use it for business, yet sometimes, all the tweets and posts get me down too. We know all of us, including me, share only the highlight reel. We aren’t going to talk about the mundane, the mild frustrations and the lost car keys.

I am glad I can keep in touch with family and friends through social media. But at the end of the day, it is the real, face to face encounters that strengthen real friendships. 

 

Great Class! You should turn it into a webinar | Kidzmatter Cartoon

Each day, when I go to my inbox, I have one or two offers for an amazing webinar about this marketing technique or that book publishing deal. It appears there is never a lack of any advice on any subject, whether you want it or not! 

When I drew this cartoon, I thought of the many webinars I have been convinced to join. They are a good way to get some information without the travel. A webinar is only as good as the presenter. I thought of the great teachers in my life that could have reached a wider audience if webinars were around thirty years ago.

My hope is that in every Sunday school, across the country, kids think the lesson is so good, that they think a webinar should be made out of it. Admittedly, no student has come up to me and made that suggestion. But when they do, I am ready to make the best use of Facebook Live.

I drew this for Kidzmatter Magazine.

Book Review: The Social Media Mind by David Amerland

The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order. by David Amerland
My rating: 4 of 5 stars

It’s a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn’t take fluff lightly. David Amerland gives examples such as RIM‘s inattention in handling a crises, Gap’s logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza’s turnaround in spite of a bad viral video from two of its employees.

The book was published in 2012. So there is too much emphasis on Google+, and the Arab Spring was still seen as a success. Still, there is much here to learn four years after its publication date.

View all my reviews