Great Class! You should turn it into a webinar | Kidzmatter Cartoon

Each day, when I go to my inbox, I have one or two offers for an amazing webinar about this marketing technique or that book publishing deal. It appears there is never a lack of any advice on any subject, whether you want it or not! 

When I drew this cartoon, I thought of the many webinars I have been convinced to join. They are a good way to get some information without the travel. A webinar is only as good as the presenter. I thought of the great teachers in my life that could have reached a wider audience if webinars were around thirty years ago.

My hope is that in every Sunday school, across the country, kids think the lesson is so good, that they think a webinar should be made out of it. Admittedly, no student has come up to me and made that suggestion. But when they do, I am ready to make the best use of Facebook Live.

I drew this for Kidzmatter Magazine.

Book Review: The Social Media Mind by David Amerland

The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order. by David Amerland
My rating: 4 of 5 stars

It’s a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn’t take fluff lightly. David Amerland gives examples such as RIM‘s inattention in handling a crises, Gap’s logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza’s turnaround in spite of a bad viral video from two of its employees.

The book was published in 2012. So there is too much emphasis on Google+, and the Arab Spring was still seen as a success. Still, there is much here to learn four years after its publication date.

View all my reviews

What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”

Is the Facebook Fox Guarding the Hen House?

Social media makes us all brand marketers

You see it each time you log into Facebook. Friends post their vacation photos. Parents brag on their kids. Grandparents express admiration about their grandkid’s accomplishments. It looks like everyone else is having a wonderful life while you’re stuck at home scooping out the litter box and trying to keep your toddler from tossing your iPhone in the potty.

You don’t think about it, but you do the same as everyone else. You post the best of your experiences and glow about the love you have for your teen. You don’t mention the fight the two of you have the other night because he refused to take his coat to school. Nor do you mention his atrocious calculus grade (at least you shouldn’t). Continue reading “Social media makes us all brand marketers”