Tech Crunch has an article about Facebook video tracking faux pas in overestimating consumer video views.
You see it each time you log into Facebook. Friends post their vacation photos. Parents brag on their kids. Grandparents express admiration about their grandkid’s accomplishments. It looks like everyone else is having a wonderful life while you’re stuck at home scooping out the litter box and trying to keep your toddler from tossing your iPhone in the potty.
You don’t think about it, but you do the same as everyone else. You post the best of your experiences and glow about the love you have for your teen. You don’t mention the fight the two of you have the other night because he refused to take his coat to school. Nor do you mention his atrocious calculus grade (at least you shouldn’t). Continue reading “Social media makes us all brand marketers”
Time and time again, I have seen companies that believe they have something important to say and focus on getting their message out there. It is one-way communication. It is a broadcast approach. It is what advertising has traditionally been. Continue reading “Social Media is NOT one-way communication “
Cartoon of a lamb and wolf. The sheep says, “This year, I resolve to stay away from unnecessary risks.”
One thing I have discovered over the years is that if I make a resolution to avoid something, that temptation doesn’t necessarily go away. Resolutions just don’t work if I phrase them as a negative. I can give up soda pop as a resolution. But if I don’t replace it with something, such as water, I usually fail.
So instead of thinking about what you’re going to give up this year, think about what good habit you can replace it with.
This month, my goal is to write five hundred words a day. Hidden within that goal is to regulate how much time I spend online. If I’m going to write those words, something will have to give. So while I may not be surfing as much, this will give me a better opportunity to write my blog. I also plan to explore writing my next book.
So what is your resolution for the new year? Feel free to leave a comment and let us know.