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Marketing

A Marketer Ponders Contentment

Content is one of these words in the English language that can mean two very different things, yet are spelled the same. It would be very good if we used accent marks in cases like the word, “content.”

If you are “contént,” with the accent on the second syllable, you are satisfied, pleased, peaceful. You are happy and pleased with where you are, what you have, or what you are doing.

If you have “cóntent,” with the accent on the first syllable, you have an amount of something. This word is related to “contain.” Content marketing is the art of creating materials that do not explicitly promote a product, brand, or service. Instead, the content is meant to be useful information that indirectly promotes a brand.

Marketing exists to generate discontentment, does it not? Its aim is to help a person realize they want something and encourage them to fulfill that want. Can one be content while consuming content marketing? Can one be content knowing their discipline generates discontentment?

It is something I am wrestling with. As someone who values love, joy, peace, patience, kindness, goodness faithfulness, gentleness, and self-control (Galatians 5:22-23), how does this mesh with marketing? There are no easy answers. But it’s worth pondering on this fine morning.

Categories
Christianity motivation

Continual Acts of Kindness

This morning, I get to teach kids about kindness. We’ve been talking this month about the Fruit of the Spirit, which is found in Galatians 5:22-23.

It’s a topic that was drilled into me at a very young age. I am the oldest of four kids and unfortunately, firstborn kids are not known for being the supreme leader of kindness. At least this kid wasn’t the king of kindness when his little brother or sister just just ate the last cookie.

I was fortunate that not only my patient parents emphasized kindness, but my kindergarten teacher did too. She had us recite Ephesians 4:32 every morning before we began our class in the old King James Version .

“Be he kind one to another, tender hearted, forgiving one another, even as God for Christ’s sake hath forgiven you.” Ephesians 4:32 KJV

It didn’t always stop the playground drama. Nor did it eliminate the urge to hoard all the good, unbroken crayons. But it did make me pause and think. It was one of those kindergarten lessons that come back to me even today.

My prayer this morning is that the kids I teach will remember today’s lesson when they are tempted to be rude or react angrily to to a perceived injustice. Let’s keep learning how to be kind, tender hearted and forgiving in a world desperate for all three qualities.

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children's ministry children's ministry cartoons Kidzmatter Magazine Magazine

Volunteers and Fruit Hats

Cartoon of a man wearing a fruit hat. A woman says, "You make a fine volunteer. Only yo could wear the Fruit of the Spirit hat so well."Children’s ministry volunteers are called upon to wear unique costumes. I’ve dressed as a mad scientist, superhero and a construction barrel. Yes, a construction barrel. I had to get in touch with my inner highway barricade.