At one time, you could put your ad in the phone book yellow pages and not think about it for a year. It just worked for you. A newspaper ad could last just as long. Then radio came along and you could blast the same message multiple times a day. Television made it even easier, but at least there were only three channels… until there was cable… and then the Internet.
Cartoon of a man at a church information booth who says, “You’ve been very helpful… even better than Google!”
I feel sorry for reference librarians and the people that mind information booths. There was once a time when those skills depended solely on your knowledge compared to other people. Now they have to compete with search engines. At least the human touch can be much more friendly than the Googled version.
I drew this for the May 2017 Church of God CHOGNews.
The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order. by David Amerland
My rating: 4 of 5 stars
It’s a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn’t take fluff lightly. David Amerland gives examples such as RIM‘s inattention in handling a crises, Gap’s logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza’s turnaround in spite of a bad viral video from two of its employees.
The book was published in 2012. So there is too much emphasis on Google+, and the Arab Spring was still seen as a success. Still, there is much here to learn four years after its publication date.
Tech Crunch has an article about Facebook video tracking faux pas in overestimating consumer video views.
Facebook needs accountability to win back advertisers’ trust
I drew this before the Internet was a staple. It is so much easier to Google a good cliché now. A few that caught my eye were…
When I was a kid, I swore I would never use some of the clichés my parents used on me. That promise lasted until my first-born was old enough to talk. My favorite cliché became, “Someday, when you’re older, you’ll understand.” The problem with that one is I’m still waiting to be old enough to understand what’s going on. Who wants to admit that to your child? Not me!
Clichés are so useful because they deal with universal problems. They’re just too easy to use. What are some clichés you’ve caught yourself saying?