At one time, you could put your ad in the phone book yellow pages and not think about it for a year. It just worked for you. A newspaper ad could last just as long. Then radio came along and you could blast the same message multiple times a day. Television made it even easier, but at least there were only three channels… until there was cable… and then the Internet. Continue reading “The Cure For Message Fatigue”
Tech Crunch has an article about Facebook video tracking faux pas in overestimating consumer video views.