This blog post is a good reminder hype marketing doesn’t work. You may hook someone once, but you lose their trust in the end. It is better to underpromise and overdeliver than to make outlandish claims.
Hype marketing doesn’t work anymore, so you can stop writing your clickbait headlines now. Instead, take inspiration from Hemingway’s style.
Source: Why Hemingway Beats Hype Marketing – The Mention Blog