This article by Shopify caught my eye. Hyperbolic title aside, it had some useful points.
Live video has become a powerful force. Before, churches couldn’t live stream their service without expensive equipment. Today, any church with a mobile-connected device can live stream a church service. Any size business can be their own broadcaster.
Ephemeral content is also a big deal. What better way to make content appear special and valuable? If you know a message will self-destruct, it suddenly becomes more valuable. You take note.
I encourage you to read the rest article. Don’t worry. It isn’t going to self-destruct any time soon.