How Social Media Marketing Is Like a Fitness Regimen | HuffPost

Source: How Social Media Marketing Is Like a Fitness Regimen | HuffPost

This article caught my eye because it resonated with my exercise experience. I began running after college. But it wasn’t until I took it seriously did I experience positive results. In fact, before I took it seriously, I was consistently gaining weight and had borderline high blood pressure.

I discovered consistency with a plan is more effective than sporadic bursts with no real strategy. This article has convinced me to treat my social media strategy in a more consistent, strategic approach.

The Most Important Marketing Message Ever!

Two note cards. One says, "You are beautiful!" The other says, "You are smart!"
Not the actual notecards (After all, I thought the little girl should keep her affirming notes from her parents).

The other day, I was a substitute teacher and had lunch duty. A little kindergartener raised her hand and I came over to her. She had two notes in her lunch bag. She asked me to read them. One said, “You are beautiful!” The other said, “You are smart!” The little girl beamed as I said, “Two very true statements!” Continue reading “The Most Important Marketing Message Ever!”

Children’s Ministry and Church Signs

Church sign that says, "New Playground! Kids Welcomed!"My wife and I saw a sign like this as we drove by a country church. Since she is in children’s ministry, it caught our eye. While we were glad the church was making an effort to attract kids, we agreed a new playground just wouldn’t cut it. Continue reading “Children’s Ministry and Church Signs”

3 Days Until My First Marathon: Marketing and Marathons

Cartoon of a runner on a hoverboard. He says, “What do you mean, ‘No hoverboards in the marathon?’”

In three days, I will run my first marathon on September 16, 2017. In the spring, I ran a half marathon and decided my body was up to the task of a full one. After all, I am not getting any younger and I thought it was better to try now instead of waiting until I would have to use a scooter or hoverboard.

As I have trained for this marathon, I have thought about how it applies to marketing. Both can be taxing and both take preparation. But there was one aspect that stood out to me. Continue reading “3 Days Until My First Marathon: Marketing and Marathons”

4 Massive Marketing Trends You Should Be Following in 2017

Source: 4 Massive Marketing Trends You Should Be Following in 2017

This article by Shopify caught my eye. Hyperbolic title aside, it had some useful points.

Live video has become a powerful force. Before, churches couldn’t live stream their service without expensive equipment. Today, any church with a mobile-connected device can live stream a church service. Any size business can be their own broadcaster.

Ephemeral content is also a big deal. What better way to make content appear special and valuable? If you know a message will self-destruct, it suddenly becomes more valuable. You take note.

I encourage you to read the rest article. Don’t worry. It isn’t going to self-destruct any time soon.