Children’s Ministry and Church Signs

Church sign that says, "New Playground! Kids Welcomed!"My wife and I saw a sign like this as we drove by a country church. Since she is in children’s ministry, it caught our eye. While we were glad the church was making an effort to attract kids, we agreed a new playground just wouldn’t cut it. Continue reading “Children’s Ministry and Church Signs”

3 Days Until My First Marathon: Marketing and Marathons

Cartoon of a runner on a hoverboard. He says, “What do you mean, ‘No hoverboards in the marathon?’”

In three days, I will run my first marathon on September 16, 2017. In the spring, I ran a half marathon and decided my body was up to the task of a full one. After all, I am not getting any younger and I thought it was better to try now instead of waiting until I would have to use a scooter or hoverboard.

As I have trained for this marathon, I have thought about how it applies to marketing. Both can be taxing and both take preparation. But there was one aspect that stood out to me. Continue reading “3 Days Until My First Marathon: Marketing and Marathons”

4 Massive Marketing Trends You Should Be Following in 2017

Source: 4 Massive Marketing Trends You Should Be Following in 2017

This article by Shopify caught my eye. Hyperbolic title aside, it had some useful points.

Live video has become a powerful force. Before, churches couldn’t live stream their service without expensive equipment. Today, any church with a mobile-connected device can live stream a church service. Any size business can be their own broadcaster.

Ephemeral content is also a big deal. What better way to make content appear special and valuable? If you know a message will self-destruct, it suddenly becomes more valuable. You take note.

I encourage you to read the rest article. Don’t worry. It isn’t going to self-destruct any time soon.

What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”

Churches, Agriculture and Social Media

Since I’ve moved back to the Midwest, I’ve noticed some common themes. When I’ve talked to pastors and church members, they see a need to effectively use social media. True, print is still the dominant theme. Yet, the also see more and more people consuming social media. They see the Millennials almost exclusively on their phone and not bothering to pick up a church bulletin. Continue reading “Churches, Agriculture and Social Media”