At one time, you could put your ad in the phone book yellow pages and not think about it for a year. It just worked for you. A newspaper ad could last just as long. Then radio came along and you could blast the same message multiple times a day. Television made it even easier, but at least there were only three channels… until there was cable… and then the Internet. Continue reading “The Cure For Message Fatigue”
In three days, I will run my first marathon on September 16, 2017. In the spring, I ran a half marathon and decided my body was up to the task of a full one. After all, I am not getting any younger and I thought it was better to try now instead of waiting until I would have to use a scooter or hoverboard.
As I have trained for this marathon, I have thought about how it applies to marketing. Both can be taxing and both take preparation. But there was one aspect that stood out to me. Continue reading “3 Days Until My First Marathon: Marketing and Marathons”