Categories
Warner Press

Exporting from Anderson, Indiana | Warner Press

Series of books Warner Press exports
© Anderson Herald-Bulletin & Warner Press

My local newspaper published an article on my employer, Warner Press.

Exporting from Anderson (Indiana)

I’ve seen the statistics for some time, but it still amazes me our Egermeier’s Bible Storybook has sold over six-million copies and have gone all over the world.

Globalization is everywhere, even at small, non-profit publishers!

Categories
writing

Don’t forget the Old Media

Terry Whalin had a good article on the perils of ignoring print media

http://terrywhalin.blogspot.com/2012/11/building-your-platform-dont-ignore-old.html.

When new technology comes along, we tend to assume it will obliterate everything that came before it. When radio became popular, pundits claimed doom for the newspapers. When TV came on the scene, radio and newspapers where going to be history. And then came the Internet…

But Terry’s article reminds me it is foolish to totally leave print media in favor of the Internet. Sure, newspapers aren’t as large as they used to be, but they are still here. New technology may change the old forms of communication, but the old forms still have their purpose. Ignore them at your peril.