Why Hemingway Beats Hype Marketing – The Mention Blog

This blog post is a good reminder hype marketing doesn’t work. You may hook someone once, but you lose their trust in the end. It is better to underpromise and overdeliver than to make outlandish claims.

Hype marketing doesn’t work anymore, so you can stop writing your clickbait headlines now. Instead, take inspiration from Hemingway’s style.

Source: Why Hemingway Beats Hype Marketing – The Mention Blog

We are all publishers now

Do you realize how easy it is to communicate now? It wasn’t that long ago, you would need the backing of the news media and a dozen production people to get your message out. Continue reading “We are all publishers now”

A New Year Means a New Focus

Photo of a camera shutter representing a new focus

A lot has happened for me in 2014. This year, I graduated with my MBA from Anderson University. That is something I would have never thought of doing five years ago. If you would have asked me in early 2010 what my career goals were, I would have said I just want to continue being a designer and illustrator.

I don’t regret my career choice, and I consider design and illustration two great career choices. They allowed me to have a long career in publishing. They helped me feed two kids and for a time, allowed my wife to stay home with them. It was a great ride.

But about five years ago, I realized the world had changed dramatically, and it would do no good to ignore it. Technology has fundamentally changed the world of publishing and graphic design. Continue reading “A New Year Means a New Focus”

Day 2 of 21 day drawing challenge

Today’s challenge was to draw a continuous line drawing of a smiling face, hand holding a bottle, man on a unicycle and a running dog.

This is a challenge through a Von Glitshka video series at Lynda.com.

Published via Pressgram

Why did this graphic designer get his MBA?

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I just graduated with my MBA! I am thankful for all the help and encouragement I received from Anderson University the last two years. It’s been a great journey!

I know much more about business than I did when I began this journey over two years ago, yet there is so much more I need to know. I probably felt like the baby I drew in my illustration above. You hear it all the time: the more I learn, the more I realize how little I know.

So why did a designer and illustrator decide to go back to school?There were a few reasons that came to mind when I began this venture.
  1. I have seen my father and the fathers of my friends go through early retirements and lay-off’s in the middle of their career. I knew it was too risky to just stay put and hope it never happened to me.
  2. If I had to compete with younger designers half my age, I knew I would need a competitive advantage. There are many good designers and then there are good business people. Rarely do the two groups merge.
  3. The publishing industry continued to go through seismic changes.
    1. Few people know what to do with this new publishing revolution.
    2. I wanted to be part of the solution instead of waiting for someone else to figure it out.
I am glad I made this journey. When I graduated with my bachelors, I had wished I had another extra years to take in some business, theology and psychology classes. I have had the privilege to get the business know-how for the last two years. We’ll see when I can fit in the other subjects.
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