How Social Media Marketing Is Like a Fitness Regimen | HuffPost

Source: How Social Media Marketing Is Like a Fitness Regimen | HuffPost

This article caught my eye because it resonated with my exercise experience. I began running after college. But it wasn’t until I took it seriously did I experience positive results. In fact, before I took it seriously, I was consistently gaining weight and had borderline high blood pressure.

I discovered consistency with a plan is more effective than sporadic bursts with no real strategy. This article has convinced me to treat my social media strategy in a more consistent, strategic approach.

Real or Virtual Friends?

Cartoon of two women at a fast food restaurant. One says, “Level with me, Doris. Are you my real or virtual friend.”In this cartoon, two women are at a fast food restaurant, One says, “Level with me, Doris. Are you my real or virtual friend.”

I know. Social media is giving me a headache too. I use it for business, yet sometimes, all the tweets and posts get me down too. We know all of us, including me, share only the highlight reel. We aren’t going to talk about the mundane, the mild frustrations and the lost car keys.

I am glad I can keep in touch with family and friends through social media. But at the end of the day, it is the real, face to face encounters that strengthen real friendships. 

 

What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”

Social Media is NOT one-way communication 

An Inc. Magazine video struck a chord with me. It is a video interview with Shabnam Mogharabi of Soul Pancake.

Why Social Media Is Not a One-Way Street for Brands – Inc.

Time and time again, I have seen companies that believe they have something important to say and focus on getting their message out there. It is one-way communication. It is a broadcast approach. It is what advertising has traditionally been. Continue reading “Social Media is NOT one-way communication “