What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”

When a company doesn’t respond on Social Media

Last week, I was surprised to find the local coffee spot was closed at 6:00 PM. It is supposed to be open until 9:00 PM. There was no sign, just a dark storefront. So I sent the following tweet:

The reason I sent it wasn’t because I was upset. It was partly because this wasn’t the first time this Starbucks storefront had been closed. Once it was in the middle of the afternoon for a water problem. Also, it was partly because I was curious how these two companies I like and value would respond. How did they respond? Cue the crickets, please. That’s right, I got no response. No apology. No acknowledgment. Life went on. My wife and I went back to the church, I found a Keurig pod and we enjoyed a little caffeine on a

And how did they respond? Cue the crickets, please. That’s right, I got no response. No apology. No acknowledgment. Life went on. My wife and I went back to the church, I found a Keurig pod and we enjoyed a little caffeine on a fine fall evening. Continue reading “When a company doesn’t respond on Social Media”

Social media makes us all brand marketers

You see it each time you log into Facebook. Friends post their vacation photos. Parents brag on their kids. Grandparents express admiration about their grandkid’s accomplishments. It looks like everyone else is having a wonderful life while you’re stuck at home scooping out the litter box and trying to keep your toddler from tossing your iPhone in the potty.

You don’t think about it, but you do the same as everyone else. You post the best of your experiences and glow about the love you have for your teen. You don’t mention the fight the two of you have the other night because he refused to take his coat to school. Nor do you mention his atrocious calculus grade (at least you shouldn’t). Continue reading “Social media makes us all brand marketers”

Social Media is NOT one-way communication 

An Inc. Magazine video struck a chord with me. It is a video interview with Shabnam Mogharabi of Soul Pancake.

Why Social Media Is Not a One-Way Street for Brands – Inc.

Time and time again, I have seen companies that believe they have something important to say and focus on getting their message out there. It is one-way communication. It is a broadcast approach. It is what advertising has traditionally been. Continue reading “Social Media is NOT one-way communication “

Is Twitter the ultimate evangelism tool?

Cartoon of a church teacher and two girls. One girl says, "You mean we're supposed to go into all the world? We better start tweeting about it!"
©2013 Kevin Spear for “Kidzmatter Magazine”

It’s no wonder traditional media is struggling. When you compare how difficult it was to get a message out just thirty years ago compared to today, well no wonder publishers are scratching their heads! Continue reading “Is Twitter the ultimate evangelism tool?”