This blog post is a good reminder hype marketing doesn’t work. You may hook someone once, but you lose their trust in the end. It is better to underpromise and overdeliver than to make outlandish claims.
Hype marketing doesn’t work anymore, so you can stop writing your clickbait headlines now. Instead, take inspiration from Hemingway’s style.
I have witnessed how hard change is at a newer as well as older company. And I have also had the privilege working for a company where change was the only thing constant. All the companies I’ve worked for wanted change but discovered pushback from customers as well as employees. It is ironic that the very change that will benefit customers can be rejected by those same consumers.
Whether you are a leader or follower, change is vital for companies and people to thrive. As the article says, it begins with you. It also takes lots of clear communication to explain why the change is needed and how it will benefit stakeholders in the long run.
One thing the article touched on was how the messy middle affects change. We talked about that in one of my MBA classes. A change initiative feels exciting in the beginning. But when you are in the middle of the change, it is so tempting to go back to the old ways. It takes a lot of determination, self-examination, and clear communication to make change happen.