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Marketing

When a company doesn’t respond on Social Media

Last week, I was surprised to find the local coffee spot was closed at 6:00 PM. It is supposed to be open until 9:00 PM. There was no sign, just a dark storefront. So I sent the following tweet:

The reason I sent it wasn’t because I was upset. It was partly because this wasn’t the first time this Starbucks storefront had been closed. Once it was in the middle of the afternoon for a water problem. Also, it was partly because I was curious how these two companies I like and value would respond. How did they respond? Cue the crickets, please. That’s right, I got no response. No apology. No acknowledgment. Life went on. My wife and I went back to the church, I found a Keurig pod and we enjoyed a little caffeine on a

And how did they respond? Cue the crickets, please. That’s right, I got no response. No apology. No acknowledgment. Life went on. My wife and I went back to the church, I found a Keurig pod and we enjoyed a little caffeine on a fine fall evening.

Categories
Marketing

Why Hemingway Beats Hype Marketing – The Mention Blog

This blog post is a good reminder hype marketing doesn’t work. You may hook someone once, but you lose their trust in the end. It is better to underpromise and overdeliver than to make outlandish claims.

Hype marketing doesn’t work anymore, so you can stop writing your clickbait headlines now. Instead, take inspiration from Hemingway’s style.

Source: Why Hemingway Beats Hype Marketing – The Mention Blog