Tag: marketing

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Bible Marketing

The Golden Rule of Marketing

Every day, we are bombarded by messages. Some of them are based on fear. Other messages attempt to smear an opponent. Many invade our lives without us realizing it. But a quote by Garth Brooks reminds me what should be the golden rule of marketing.

“Here’s my whole marketing idea: treat people the way you want to be treated.”

Garth Brooks

If we followed this rule, there would be little fear-based marketing. We would not experience deceptive advertising practices or false claims. There would be no scams or pyramid schemes. Perhaps, we could get to the point where we could trust others because all marketing would have integrity.

It is a requote of The Golden Rule, from the Bible.

“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Matthew 7:12 (NIV)

We can spot unfair rules fairly easily. This rule, when equally applied, makes it impossible to be unfair, deceptive, or manipulative. In addition, this rule makes us think of long-term gain instead of short-term results.

Would we make the same decisions if we knew we would face the person we were marketing to? Do we look at our targets as people or objects?

Practical Marketing?

Is this type of marketing practical? After all, we must focus on the metrics. We must meet the monthly sales goal or else! Can we treat others the way we want to be treated and still have a marketing career?

I believe we can. We must if we want to be a part of the solution instead of the problem. Marketing is a powerful tool. When we combine it with psychology, we can subtly influence others.

When we treat others well, we make our surroundings better. We can believe in a product or service and market it well. But at the least, we should treat others with integrity and respect. That should be the golden rule of marketing.

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Marketing

A Marketer Ponders Contentment

A Marketer Ponders Contentment

Content is one of these words in the English language that can mean two very different things, yet are spelled the same. It would be very good if we used accent marks in cases like the word, “content.”

If you are “contént,” with the accent on the second syllable, you are satisfied, pleased, peaceful. You are happy and pleased with where you are, what you have, or what you are doing.

If you have “cóntent,” with the accent on the first syllable, you have an amount of something. This word is related to “contain.” Content marketing is the art of creating materials that do not explicitly promote a product, brand, or service. Instead, the content is meant to be useful information that indirectly promotes a brand.

Marketing exists to generate discontentment, does it not? Its aim is to help a person realize they want something and encourage them to fulfill that want. Can one be content while consuming content marketing? Can one be content knowing their discipline generates discontentment?

It is something I am wrestling with. As someone who values love, joy, peace, patience, kindness, goodness faithfulness, gentleness, and self-control (Galatians 5:22-23), how does this mesh with marketing? There are no easy answers. But it’s worth pondering on this fine morning.

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Marketing motivation

Marketing Doom and Gloom

Cartoon of two boys on a trail. a signpost says, "Trail of Doom." A boy says, "If they want me to take it, they should use better marketing."

The concept of haunted houses and trails of terror mystifies me. What is it about humans that we want to seek out danger and fear while avoiding it at the same time? In other words, why is marketing doom and gloom so successful?

The boy in my cartoon assumes the marketing isn’t working for him. He has no interest in something suggesting a bad ending. Yet, experience suggests it’s exactly that kind of marketing that makes the most impact. 

  • We gravitate towards the news items with disaster footage and crime
  • The headline format that states the story then adds a line like and why this should scare you, gets a lot of clicks
  • We tend to demonize someone who doesn’t agree with us

Personally, I like good news stories. I want something uplifting that challenges the belief that the world is going to pot. The other kind of marketing may get a lot of attention. But thoughtful media and marketing that inspires and motivates us to be better, now that is a challenge that is well worth rising up to!

So my advice is to cast our anxieties aside and to stay away from marketing doom and gloom!

Cartoon of two boys on a trail. a signpost says, "Trail of Doom." A boy says, "If they want me to take it, they should use better marketing."
Categories
motivation

Know Your Audience

Cartoon of two women. One looks disappointed. The other says, "It was a good try. But maybe the neighborhood kids just aren't interested in an all-you-can-eat tuna casserole event."
Originally published in "Kidzmatter Magazine"

Some things should be obvious. No matter how funny they are, it’s hard to get today’s teens to watch a Laurel and Hardy movie. Most men will not be attracted to binge-watching The Gilmore Girls And you won’t attract many senior citizens with a Justin Bieber concert. Sure, there are always outliers that are the exception, but you can’t bank on an entire retirement community getting Bieber Fever.

It’s important to know your audience. At the same time, you have to be true to yourself because the biggest audience is the audience of one: yourself. If you found an audience but you hate doing what attracted them in the first place, it won’t last long. To achieve any kind of success, you must be true to yourself.

That’s why I feel for the lady in my cartoon. She must love her tuna casserole, and she probably excels at making it. But if she is trying to do something nice for the neighborhood kids, she needs to find another way.

When you find that happy balance between what you like and what your desired audience likes, that’s the sweet spot. I’m still working on it. Heaven knows I sometimes wonder if my writing and cartooning style hits the mark. Perhaps I’m still looking for that key audience for me. It’s a continual process.

How have you balanced what you like doing with finding the right audience for you?

Cartoon of two women. One looks disappointed. The other says, "It was a good try. But maybe the neighborhood kids just aren't interested in an all-you-can-eat tuna casserole event."
Originally published in “Kidzmatter Magazine”
Categories
motivation

Will the Right Words Make it all Better?

Cartoon of a girl and a boy in a corner. The girl says, "Looks like to me you have yourself a public relations problem

Public relations is the diplomatic side of marketing. Some call it “spin.” It’s managing the spread of information. Politicians are great at it. Corporations know it is necessary to avoid a crisis and to put the best positive angle on some less than favorable news.

Sometimes the right words make it better. There are two sides to every story. A company or senator would be foolish not to make their perspective known. 

However, there are times when it is just better to fess up. Maybe the boy in my cartoon doesn’t have a public relations problem. He may just need to say, “I’m sorry!” instead of explaining his infraction away.

Sometimes, we need some public relations. Other times, we just need to own it and apologize.

Cartoon of a girl and a boy in a corner. The girl says, "Looks like to me you have yourself a public relations problem