It’s getting to the point where grandchildren consider grandparents without wi-fi in the same categories as those with rotary phones, black and white TV and horseless carriages.
Wireless internet is ubiquitous. And no, my kids do not have to do without wi-fi when they go to their grandparents. What seemed like an out-of-reach luxury a decade ago is common.
Businesses who think retirees still don’t have the Internet are makIng a critical error. Senior citizens are just as wired (or wireless) as the general population. Many of them are now using smart phones. It is that commonplace.
So when a business considers its digital marketing and mobile strategy, they best consider every generation in their planning.
