Christmas is less than two weeks away. Have you got that special gift yet? It can drive us crazy searching for the one gift that will light up a loved one’s face. It can be even more difficult to find one that is age appropriate. One year, my eight-year old nephew wanted an axe. While he would have enjoyed it, and all he wanted to do was chop wood, his parents agreed with us he was too young for that special gift that year.
You may not want to give a book lover a table saw. Nor would you want to give a carpenter a book if he or she doesn’t like to read. It’s common sense, but frequently in business, we try to sell a product to a customer that isn’t interested. It just may not be for them.
Gift-giving is a lot like the business of selling. You want to find the right person for the right product or service. Don’t try to force a “gift” onto a customer that just isn’t appropriate for them. They may force a smile and utter, “Just what I wanted.” But if it really isn’t for them, it will soon be cast aside and never used.
Know your customer.
