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28 Graphic Design Terms Every Marketer Should Know [Infographic]

I saw this article a LinkedIn associate shared. It is a Hubspot Infographic on design terms for marketers.

If you are in marketing and don’t come from a design background, this article is a must! Graphic design is the mode of visual communication. Now that technology has transformed both marketing and design, we need to be sure we understand each other so we can produce the best message.

Pay particular attention to the letters section. Typography has a much richer history and contains terms that made sense in the age of molten lead, Linotype machines. Enjoy!

Never feel lost during a conversation with a designer again. Check out this list of graphic design terms every marketer should know.

Source: 28 Graphic Design Terms Every Marketer Should Know [Infographic]

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Advertising

Let’s Hear it for the Spearmen!

Wrigley's Spearmen/Mother Goose ad

Today, Steven Heller has an article about a Wrigley campaign near the turn of the twentieth Century. They were the Wrigley’s Sprightly Spearmen.

The Spearmen are Dear Men, Buy Some Gum!

As a kid, I loved Wrigley’s Spearmint Gum because my Grandpa Spear did. He said it was a family obligation for citizens with the last name of “Spear,” to buy Spearmint gum. Now I have an idea why he seemed a little serious about that even while he gave a wink. That ad campaign would have been a part of his formative years.

I had to grin when I saw these ads. Take a look at the link and enjoy the spearmen.

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cartoon

Wilting Complaints

One of my recent cartoons just appeared in the April Edition of the Church of God Newsletter. You can see it here.

It’s about complaining. When I thought of this idea, I was thinking how criticism can sap the life right out of someone while encouraging words give strength.