This blog post is a good reminder hype marketing doesn’t work. You may hook someone once, but you lose their trust in the end. It is better to underpromise and overdeliver than to make outlandish claims.
Hype marketing doesn’t work anymore, so you can stop writing your clickbait headlines now. Instead, take inspiration from Hemingway’s style.
Source: Why Hemingway Beats Hype Marketing – The Mention Blog
I saw this article a LinkedIn associate shared. It is a Hubspot Infographic on design terms for marketers.
If you are in marketing and don’t come from a design background, this article is a must! Graphic design is the mode of visual communication. Now that technology has transformed both marketing and design, we need to be sure we understand each other so we can produce the best message.
Pay particular attention to the letters section. Typography has a much richer history and contains terms that made sense in the age of molten lead, Linotype machines. Enjoy!
Never feel lost during a conversation with a designer again. Check out this list of graphic design terms every marketer should know.
Source: 28 Graphic Design Terms Every Marketer Should Know [Infographic]
Cartoon of a boy with a drawing. He is showing it to his dad and says, “I made this for you. It’s the first in a series.”
Cartoon of two boys on a trail. a signpost says, “Trail of Doom.” A boy says, “If they want me to take it, they should use better marketing.”
