Tag: marketing

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Marketing

4 Massive Marketing Trends You Should Be Following in 2017

Source: 4 Massive Marketing Trends You Should Be Following in 2017

This article by Shopify caught my eye. Hyperbolic title aside, it had some useful points.

Live video has become a powerful force. Before, churches couldn’t live stream their service without expensive equipment. Today, any church with a mobile-connected device can live stream a church service. Any size business can be their own broadcaster.

Ephemeral content is also a big deal. What better way to make content appear special and valuable? If you know a message will self-destruct, it suddenly becomes more valuable. You take note.

I encourage you to read the rest article. Don’t worry. It isn’t going to self-destruct any time soon.

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Marketing Social Media

What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives.

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Marketing

Churches, Agriculture and Social Media

Since I’ve moved back to the Midwest, I’ve noticed some common themes. When I’ve talked to pastors and church members, they see a need to effectively use social media. True, print is still the dominant theme. Yet, the also see more and more people consuming social media. They see the Millennials almost exclusively on their phone and not bothering to pick up a church bulletin.

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creativity

Michael Hyatt | 7 Ways Successful Creatives Think Differently than Unsuccessful Ones

Today, I got a great reminder from Michael Hyatt on the keys to being a successful creative.

7 WAYS SUCCESSFUL CREATIVES THINK DIFFERENTLY THAN UNSUCCESSFUL ONES It Takes More Than Talent

It’s definitely worth reading. Too often, creative people rely on talent. It also takes the right attitude, the ability to work with teams and do the hard work. It’s a great reminder that talented people don’t get a free pass to be difficult geniuses.

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Marketing

When a company doesn’t respond on Social Media

Last week, I was surprised to find the local coffee spot was closed at 6:00 PM. It is supposed to be open until 9:00 PM. There was no sign, just a dark storefront. So I sent the following tweet:

The reason I sent it wasn’t because I was upset. It was partly because this wasn’t the first time this Starbucks storefront had been closed. Once it was in the middle of the afternoon for a water problem. Also, it was partly because I was curious how these two companies I like and value would respond. How did they respond? Cue the crickets, please. That’s right, I got no response. No apology. No acknowledgment. Life went on. My wife and I went back to the church, I found a Keurig pod and we enjoyed a little caffeine on a

And how did they respond? Cue the crickets, please. That’s right, I got no response. No apology. No acknowledgment. Life went on. My wife and I went back to the church, I found a Keurig pod and we enjoyed a little caffeine on a fine fall evening.

Continue reading “When a company doesn’t respond on Social Media”