We see annoying billboards touting that size matters. Various businesses try to convince us that only a massive dinosaur of a company can provide the service or product we deserve. They will have us assume that bigger firms are always better.
It’s the measure of success. We admire industry titans like John D. Rockefeller, Bill Gates, and Elon Musk. The size of the companies they founded is almost as important as the profits they produced.
But anyone who has ever tried to contact a live person at a massive, unresponsive business or organization knows that isn’t the case. At the beginning of The Essential Drucker, Peter Drucker asks us to consider that bigger isn’t always better.
