If there are any institutions that should excel at social media, it is the church across North America. Each one could be a potential publishing powerhouse because of several reasons: Continue reading “Why Churches Should Excel at Social Media”
It’s a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn’t take fluff lightly. David Amerland gives examples such as RIM‘s inattention in handling a crises, Gap’s logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza’s turnaround in spite of a bad viral video from two of its employees.
I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.
It was written in 2012 when there was still hope the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”
Last week, I was surprised to find the local coffee spot was closed at 6:00 PM. It is supposed to be open until 9:00 PM. There was no sign, just a dark storefront. So I sent the following tweet:
— Kevin Spear (@KevinHSpear) November 1, 2016
The reason I sent it wasn’t because I was upset. It was partly because this wasn’t the first time this Starbucks storefront had been closed. Once it was in the middle of the afternoon for a water problem. Also, it was partly because I was curious how these two companies I like and value would respond. How did they respond? Cue the crickets, please. That’s right, I got no response. No apology. No acknowledgment. Life went on. My wife and I went back to the church, I found a Keurig pod and we enjoyed a little caffeine on a
And how did they respond? Cue the crickets, please. That’s right, I got no response. No apology. No acknowledgment. Life went on. My wife and I went back to the church, I found a Keurig pod and we enjoyed a little caffeine on a fine fall evening. Continue reading “When a company doesn’t respond on Social Media”