Real or Virtual Friends?

Cartoon of two women at a fast food restaurant. One says, “Level with me, Doris. Are you my real or virtual friend.”In this cartoon, two women are at a fast food restaurant, One says, “Level with me, Doris. Are you my real or virtual friend.”

I know. Social media is giving me a headache too. I use it for business, yet sometimes, all the tweets and posts get me down too. We know all of us, including me, share only the highlight reel. We aren’t going to talk about the mundane, the mild frustrations and the lost car keys.

I am glad I can keep in touch with family and friends through social media. But at the end of the day, it is the real, face to face encounters that strengthen real friendships. 

 

Why Churches Should Excel at Social Media

English: , located in .
English: , located in . (Photo credit: Wikipedia)

If there are any institutions that should excel at social media, it is the church across North America. Each one could be a potential publishing powerhouse because of several reasons: Continue reading “Why Churches Should Excel at Social Media”

Book Review: The Social Media Mind by David Amerland

The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order. by David Amerland
My rating: 4 of 5 stars

It’s a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn’t take fluff lightly. David Amerland gives examples such as RIM‘s inattention in handling a crises, Gap’s logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza’s turnaround in spite of a bad viral video from two of its employees.

The book was published in 2012. So there is too much emphasis on Google+, and the Arab Spring was still seen as a success. Still, there is much here to learn four years after its publication date.

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What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”

Churches, Agriculture and Social Media

Since I’ve moved back to the Midwest, I’ve noticed some common themes. When I’ve talked to pastors and church members, they see a need to effectively use social media. True, print is still the dominant theme. Yet, the also see more and more people consuming social media. They see the Millennials almost exclusively on their phone and not bothering to pick up a church bulletin. Continue reading “Churches, Agriculture and Social Media”