I have learned much from my wife over the years. One of the key takeaways I have seen in her that deep meaning and purpose is a powerful motivator. I have seen it in her recent decision to resign from a great position and to pursue what she feels is next in her life.
She certainly didn’t do it for the money. There was no lucrative position waiting for her. She did it because she feels she is being called to a higher purpose. We are still working on what that looks like. Yet, I am confident she will find her next step and help many women that have seen their lives turned upside down during the coronavirus lockdown.
Working With a Purpose
This current environment has had a deep impact on businesses. We won’t fully know the impact for months to come. One effect will be is that businesses that have lost their purpose years ago will most likely die. After all, it is going to take an extreme effort to restart many businesses. If the only reason it existed before March of 2020 was to make a profit, it may not be enough of a motivator to get it running again.
Just existing for profit will not be enough to resuscitate many businesses. Mission statements will become more than just something the leadership pays lip service to. Businesses will need a mission to continue through the challenging times that are ahead. We will all need a purpose that is more than just going through the motions of profit. Because profit may not come easily. It may take time and patience to become profitable once again.
So what is the purpose of your business?
