An Inc. Magazine video struck a chord with me. It is a video interview with Shabnam Mogharabi of Soul Pancake.
Why Social Media Is Not a One-Way Street for Brands – Inc.
Time and time again, I have seen companies that believe they have something important to say and focus on getting their message out there. It is one-way communication. It is a broadcast approach. It is what advertising has traditionally been.
Social media turns that form of communication on its head. It is about interaction. It is about the empowerment of the consumer to choose his own message and to ignore those who are only interested in their message.
In order to communicate well on social media, it needs to be about listening as much as speaking. It forces marketers to reconsider the loud, broadcast approach. Now, it’s about a real conversation.
On that note, I’d love to have a conversation with you. Let’s chat!
