The other day, I heard it again. Someone on a news segments said such and such is a “perfect storm.” It was the first time that week I heard this and it wasn’t about the same topic. It is time we officially admit we have a problem with the perfect storm cliché.
I went to Google and searched the phrase, “perfect storm.” The results didn’t surprise me. As of January 15, 2022 there are…
Mind you, I expect some of the general search to be about the real life event, the book by Sebastian Junger, and movie. If you search this phrase on Amazon, you get over 930 results. However, are we getting to the point that it is losing its meaning?
News reporters and interviewees are using this cliché to describe supply chain issues, the pandemic, inflation, worker shortages, data privacy, crimes, climate change, and yes, weather events. How many perfect storms can there be? Is everything perfectly stormy now?
Perfect Storm Cliches or Clichés?
It may look pretentious to add the accent mark in “cliché”. But it is one of those words English speakers have borrowed from French. Can anybody pronounce it correctly with the accent mark? Without it, most of us would go around saying “Klich.” Nobody wants that!
I like clichés. They have served me well over the years as an illustrator and cartoonist. I have always loved to take something we have come to expect and turn a phrase or situation into the unexpected. Phrases become clichés because they are so popular, everyone begins to use them.
I don’t recall us having a perfect storm cliché problem before the book and movie came out. However, thanks to Wikipedia, I found that “Perfect Storm” has been used at least since the eighteenth century. There must have been something about the 1991 storm that captured the imagination of Americans. Now we can’t help but describe any bad situation as a perfect storm. I don’t know if the phrase is becoming so overused, it has lost its impact and meaning.
However, what I do know is that so many people have been using the phrase in the last couple of years. Is it starting to lose its meaning? Maybe I shouldn’t care that much, but when I heard it again, the cliché began to sound like fingernails on a chalkboard to me. Wait, I am using another cliché to complain about a cliché. I’m not being very helpful, am I?
