Since I’ve moved back to the Midwest, I’ve noticed some common themes. When I’ve talked to pastors and church members, they see a need to effectively use social media. True, print is still the dominant theme. Yet, the also see more and more people consuming social media. They see the Millennials almost exclusively on their phone and not bothering to pick up a church bulletin.
I have also talked with people in the agricultural industry and they are also seeing a need to be in social media. In fact, it has only been in the last five years that they have seen any need to push marketing.
Social media has made it possible for everyone to be a publisher. This has caused a plethora of messages to hit our smartphones. So on one hand, marketing and the message has never been more important and easy. On the other hand, traditionally quiet organizations and industries see their messages get lost in the shuffle.
There has never been a more exciting time to be in marketing and media. No longer is it the domain of huge companies. Now that everyone has this ability, the challenge becomes how to be effective at it. What I find so exciting is no one has quite figured out how to handle this power yet.
It is an adventure. it is much like the above photo of a man walking into the unknown. We don’t know what is out there. And that is exciting.