Earlier this month, my wife and I made a trip to celebrate our daughter’s engagement. By “earlier,” I mean it was November 3rd. As we were traveling back, I made a stop at a Jacksonville, Florida gas station. When we entered the store, we heard It’s the Most Wonderful Time of the Year. The Halloween candy was still for sale next to a display of jolly old Saint Nick.
We complain about the Christmas season come earlier and earlier each year. We’ve been doing this for decades. And I’m sorry to say, businesses will keep doing it until it doesn’t work anymore. People tend to take something seasonal and successful and expand it until it loses its meaning. We want more of something good until we have so much of it, it sickens us.
Personally, I didn’t mind the Christmas music and the early decorations. However, I can imagine the clerk wasn’t thrilled about hearing the music for the next two months. We may need to give retail clerks a little extra grace this year. The Christmas merchandising season, along with its soundtrack, came way too early!
