Categories
Marketing motivation

Marketing Doom and Gloom

Cartoon of two boys on a trail. a signpost says, "Trail of Doom." A boy says, "If they want me to take it, they should use better marketing."

The concept of haunted houses and trails of terror mystifies me. What is it about humans that we want to seek out danger and fear while avoiding it at the same time? In other words, why is marketing doom and gloom so successful?

The boy in my cartoon assumes the marketing isn’t working for him. He has no interest in something suggesting a bad ending. Yet, experience suggests it’s exactly that kind of marketing that makes the most impact. 

  • We gravitate towards the news items with disaster footage and crime
  • The headline format that states the story then adds a line like and why this should scare you, gets a lot of clicks
  • We tend to demonize someone who doesn’t agree with us

Personally, I like good news stories. I want something uplifting that challenges the belief that the world is going to pot. The other kind of marketing may get a lot of attention. But thoughtful media and marketing that inspires and motivates us to be better, now that is a challenge that is well worth rising up to!

So my advice is to cast our anxieties aside and to stay away from marketing doom and gloom!

Cartoon of two boys on a trail. a signpost says, "Trail of Doom." A boy says, "If they want me to take it, they should use better marketing."
Categories
children's ministry cartoons

Flying Objects of Biblical Proportions

Cartoon of two boys. a toy block and a ball are in mid air. One boy says, "When the preschoolers learn about David and Goliath, you should look out for flying objects."

There’s nothing like a good Bible story to inspire preschoolers. And there’s no other story like David and Goliath to get the kids going.

It is the story of the underdog going at the champion by faith. David has no armor, his brothers aren’t supportive. The king has the attitude of “good luck, because you’re going to need it!”

And yet, the kid conquers the giant. David doesn’t just barely make it. He kills him, collects the spoils and causes the enemy army to run in disarray. The unthinkable suddenly becomes reality because a boy had faith and determination.

So I can understand if a preschooler gets excited and wants to try out her own slingshot skills. Just be careful when that happens. You may want to bring some safety glasses to Sunday school this morning, just in case.

Categories
CHOG News church cartoons Newsletters

Going Viral at Church

Cartoon of a pastor at his pulpit. There is a "Quarantine Area" sign at the front. The caption says, "That was the day Pastor Don's sermon went viral.

When I drew this month’s cartoon for the Church of God newsletter, I was thinking of how the coronavirus has dominated our news so far in 2020. It appears it isn’t going away anytime soon. Something viral can have good as well as bad connotations.

It seems the goal of most Internet influencers is to have something that goes viral. That makes someone an influencer after all, doesn’t it?

This week, the church I attend has experience a little viral moment. I’m quite proud of my local church, Salem Church of God, and our congregation’s generosity. We’ve raised over $40,000 to help local schools pay off school lunch debt across the Miami Valley! We have been able to help nine school districts so far!

And on top of that, it has caused our church to make the local and national news!

Here’s a link from ABC News

Here’s a link from WHIO TV 7 in Dayton

There are times when it is good to go viral. I hope the pastor in my cartoon gets things figured out before he has to spend two weeks on a quarantined pulpit.

Cartoon of a pastor at his pulpit. There is a "Quarantine Area" sign at the front. The caption says, "That was the day Pastor Don's sermon went viral.

I drew this for the February 2020 Church of God Newsletter.

Categories
motivation

Making the Best Use of Pain

Cartoon of a boy on the ground in pain and another boy. One says, "They call it a medicine ball because if you catch it, you'll need pain killers."

Yesterday was painful. Without going into detail, there has been a lot going on in my life. There are challenges that call for change in an old, broken system. There are emails that have a ton of information but not the details necessary to get a job adequately finished. To top it off, one of my parents and several of my friends are going through health crises. Yes there has been a lot going on and much of it has been painful.

Our society tends to encourage us to numb the pain. They implore us to take this, or try that. It may work for a time or two, but only leaves a person a zombie that demands more of the “medicine.” It causes addiction, avoidance, and makes a person care less about themselves, their loved ones and the world around us.

There are people going through chronic pain, and I am not telling anyone in constant pain to just deal with it. What I am saying is that all of us face pain in one form or another on most days. How do we make the best of it?

  • Acknowledge pain instead of pretending it doesn’t exist
  • Allow yourself to grieve when the pain is a loss
  • If the pain is a situation, ask yourself what you can learn from it
  • If the pain is because of growth, ask yourself if this is natural and if it needs to be endured
  • If it is a slow pain of an ancient system, ask yourself what needs to change. What does this make possible?
  • If the pain is from a toxic situation or relationship, get help to determine if you need to leave it

Some pain is inevitable. We live in a broken world filled with broken people. Sure, we all need medicine to ease the pain once in a while. But consider if it is something to learn from, grieve or leave instead of denying or numbing the pain.

And if it is a medicine ball in a gym class, perhaps the best thing to do is let the pain producer pass you by instead of catching it.

Cartoon of a boy on the ground in pain and another boy. One says, "They call it a medicine ball because if you catch it, you'll need pain killers."
Categories
motivation

Relying on Technology or Persistence?

Cartoon of woman spying a periscope in her backyard.

You have to wonder how animals would fare if they had similar technology to what humans have. There are some critters like raccoons, coyotes, and moles that are so persistent, they have learned to thrive in spite of human intervention.

They also thrive despite their lack of technology.

  • They have no smartphones to tell them where to go
  • They can’t text their friends or use workflow software to stay productive
  • They keep plugging away with what they possess
  • They can get quite creative in evading capture without group chats

I tend to rely on technology a lot. Email is the primary form of communication at work. It’s necessary when I communicate with people across the country. But we use it a lot internally, even though we may be within walking distance of visiting a coworker and clarifying a confusing conundrum.

At the end of a busy day, I’ve found it is persistence, creativity and a good attitude that keeps me going. I have learned to use technology when it is helpful and pull back when it is not. Relying too much on one type of tool can become a crutch, and even a hindrance if I am not careful.

Even so, I have always loved periscopes. Perhaps I should get one of those whenever I am searching for someone in a cubicle. Maybe I can find one with a HUD (Heads Up Display) and night vision! Wouldn’t that be cool? Now here I go, geeking out on technology again!

Has there been a time when you found technology wasn’t helping and you had to find another way? Let me know in the comments.

Cartoon of woman spying a periscope in her backyard.