Terry Whalin had a good article on the perils of ignoring print media
http://terrywhalin.blogspot.com/2012/11/building-your-platform-dont-ignore-old.html.
When new technology comes along, we tend to assume it will obliterate everything that came before it. When radio became popular, pundits claimed doom for the newspapers. When TV came on the scene, radio and newspapers where going to be history. And then came the Internet…
But Terry’s article reminds me it is foolish to totally leave print media in favor of the Internet. Sure, newspapers aren’t as large as they used to be, but they are still here. New technology may change the old forms of communication, but the old forms still have their purpose. Ignore them at your peril.
