Categories
Business motivation

Know Your Customer/Audience

Christmas is less than two weeks away. Have you got that special gift yet? It can drive us crazy searching for the one gift that will light up a loved one’s face. It can be even more difficult to find one that is age appropriate. One year, my eight-year old nephew wanted an axe. While he would have enjoyed it, and all he wanted to do was chop wood, his parents agreed with us he was too young for that special gift that year.

Cartoon of two kids looking at a present. The boy says, "What do you think? Did Mom get me that table saw for Christmas?"

You may not want to give a book lover a table saw. Nor would you want to give a carpenter a book if he or she doesn’t like to read. It’s common sense, but frequently in business, we try to sell a product to a customer that isn’t interested. It just may not be for them.

Gift-giving is a lot like the business of selling. You want to find the right person for the right product or service. Don’t try to force a “gift” onto a customer that just isn’t appropriate for them. They may force a smile and utter, “Just what I wanted.” But if it really isn’t for them, it will soon be cast aside and never used.

Know your customer.

Categories
motivation

The Challenge of Waiting

Yesterday, I had an appointment. We were making good time on the freeway. the GPS app showed an accident was ahead, but it would only delay us four minutes. Then we slowed down. and we waited….

  • And we waited…
  • And we waited…
  • And we waited more…

Traffic was at a standstill for two hours. We had to cancel the first appointment. Did my wife and me waist our afternoon? It felt as pointless as the couple waiting in my cartoon.

Cartoon of people waiting in line. One man says, "I don't normally expect long, Christmas-shopping lines at a convenience store."

When traffic finally moved again, we decided to keep our dinner appointment with friends. After all, we came this far! It ended up being a pleasant evening. The memory of the two-hour standstill faded. Eventually, the wait did feel worth it! It reminded me of this verse:

Be joyful in hope, patient in affliction, faithful in prayer.

Romans 12:12 NIV

It resonates with me because my wife and I have been in a period of waiting. We know things are about to change in our life, but we don’t know how or when. We only know it begins when she resigns from her position as a children’s pastor at the end of the year.

We are all forced to wait once in a while. I didn’t feel joyful, patient or faithful in the traffic jam. But how I waited ended up mattering more and led to an enjoyable evening.

Sometimes, how we wait during this time of year is more important than the event we are anticipating.

Categories
motivation

Constraints Can Make You More Creative

From Fast Company:Brainstorming, thinking outside the box, working with free reign on a project–they’re old creativity maxims, but how well do they really work?

— Read on www.fastcompany.com/3027379/the-psychology-of-limitations-how-and-why-constraints-can-make-you-more-creative

Last night, I had a cartoon to draw. My old laptop is showing it’s age. It’s slow. I upgraded the system software and now it won’t play nice with my old drawing tablet. I may have chucked it all in if I didn’t need to send a cartoon out.

Cartoon of two boys at a painting. One boy says, "It's my finest work. I call it, 'Clean Your Room!'"

Then I remembered the article from Fast Company. I smiled when I read it because my high school graphic design teacher always proclaimed to the class, Limitation is the Basis of all Creativity! It’s the constraints that cause us to think in creative ways.

Of course, that doesn’t work if you see constraints as obstacles that cannot be overcome. Each time we face a problem, we can rationalize why things won’t work, or we can get creative and find a solution perhaps no one has thought of before.

Every challenge, every constraint gives us an opportunity to think creatively. Look at those limitations as an opportunity to think outside of the box.

Categories
motivation

Why it Never Makes Sense to Give Up

American football tackleWe turned off the TV at the half. We would have loved to watch it until the end, but we had church tomorrow and the boss needs to be in the children’s area bright and early.

Ohio State hadn’t scored until the the final minutes of the first half. Then Wisconsin scored again. It was 7-21 in favor of the Wisconsin Badgers when we shut off the TV. It looked like the Buckeye’s fate was sealed.

But when we woke up this morning, we discovered that wasn’t the case. The Buckeyes came back and won 34-21. They didn’t let the Badgers score in the second half and the offense made a major push.

Ohio State could have given up at halftime.

  • They could have said this was a bad day and accept fate
  • They could have convinced themselves Wisconsin was the better team last night
  • They could have let the score determine their outcome. After all, Ohio State was shutout. They couldn’t score in the first half until the final minutes.

But the coaches and team must have had other ideas. They regrouped and played a totally different game in the second half. That is the mark of true winners.

It may appear to make sense to give up.

  • Things are stacked against us
  • We can’t seem to score, let alone win
  • That business seems destined to fail
  • It may appear your health will never improve so why bother?
  • It may seem you can never make enough to pay your bills.

But it never makes sense to give up! As long as you are in the game, you can readjust, you can plan for the future. You can thank God for what you have, where you are and where you are going.

  • Always strive
  • Always persevere
  • Always keep in the game
  • Never give up!
Categories
motivation Proverbs

Broken Beyond Repair

Whoever stubbornly refuses to accept criticism will suddenly be destroyed beyond recovery.

Proverbs 29:1 NLT

Criticism can sometimes hurt. It’s especially painful when our pride gets in the way and we feel we don’t deserve the rebuke.

Criticism can also be wrong. The talent manager of the Grand Ole Opry fired Elvis Presley after he bombed on stage and said Elvis should go back to driving a truck!

Cartoon of one woman saying to another, "Sure we're all broken people, but Frank is just cracked!"

Yet, there is truth in today’s proverb. While criticism can hurt, it can also be an opportunity for growth. The challenge is to glean truth from a barbed comment and learn what you can from it. Elvis learned from that experience the audience of the 1954 Grand Old Opry wasn’t his audience, but he soon found his base. If he was determined to go back to the Opry and focus on it, we may have never heard of Mr. Presley.

If we do anything of value, we will face critics. Decide today how you can learn from it without allowing it to get you down.