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Marketing

Commodities, Pricing and Marketing

Cartoon of a stick man. He says to another man, "Sometimes I feel like a commodity."As I drive down Indiana and Ohio highways, I see acres of corn and soybeans. All the farmers are doing their best to get the most productivity out of their fields. They all strive to be the most productive and deliver a consistent product for the same price. It works for commodities. Corn, soybeans, pork, beef, crude oil, steel are all commodities that require consistent quality, sent to market in the most efficient way. There isn’t much negotiation on price. The only way to make more money is to take advantage of economies of scale.

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Marketing

The Cure For Message Fatigue

person holding smartphone white sitting
Photo by George Dolgikh @ Giftpundits.com on Pexels.com

At one time, you could put your ad in the phone book yellow pages and not think about it for a year. It just worked for you. A newspaper ad could last just as long. Then radio came along and you could blast the same message multiple times a day. Television made it even easier, but at least there were only three channels… until there was cable… and then the Internet.

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Running

Lessons From Marathon Day

Cartoon of a jogging coupleThe marathon is over. I completed the goal, which was to finish. The weather was cool until about two hours into the race. The sun began affecting all of us. For a time, I wondered if I was going to make it. My hamstring started bothering me around mile seventeen. Around mile twenty-three, I had to stop and a nice security guard helped me stretch it out. After that, I walked most of the way until I was within sight of the finish line.

There are a few lessons I’ve learned from this race:

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Running

Thoughts on the Day Before My First Marathon


The months of preparation are behind me. I’ve tapered off my practice so my body is ready (hopefully) for tomorrow. There is nothing left to do now but judiciously load up on carbs tonight and arrive at the race, on time, tomorrow. Then the real fun begins!

Here are some thoughts as I look forward to my first marathon.

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Marketing Running

Two Days Until my First Marathon: responding and planning

Cat in a car, staring at the viewer. The caption says, "2 days until the marathon. Let's go!I went out for my last run before the marathon this morning. And who was there to greet me? Our cat got herself stuck in the car. As she stared at me, I imagined her trying to get in the car on the morning of the race. It’s going to be an early morning, and she will probably be the only person up beside me. She may be up for the trip, but I doubt I could have her go the whole 26.2.

After I let her out and I went on my run, I pondered how social media marketing requires two very different modes of behavior. Sometimes, you have to be like a cat. Other times, you need to plan like a long distance runner.

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