An Inc. Magazine video struck a chord with me. It is a video interview with Shabnam Mogharabi of Soul Pancake.
Why Social Media Is Not a One-Way Street for Brands – Inc.
Time and time again, I have seen companies that believe they have something important to say and focus on getting their message out there. It is one-way communication. It is a broadcast approach. It is what advertising has traditionally been.
We get to move once again today. It will be the fifth place in just over a year. Do you want proof?
We all need a moving day. I came to that conclusion when we were selling all our stuff to go to Arizona.Â
Do you realize how easy it is to communicate now? It wasn’t that long ago, you would need the backing of the news media and a dozen production people to get your message out.
This year, I had an opportunity to create this coloring book for Community Hospital Anderson in Anderson, Indiana. I loved this project because for me, it was an experiment using technology in a new way and it is designed to help children who may be in an emergency or a health crisis.
Risk inherently means there is a possibility of failure. If you don’t wash your hands, you could wind up sick. If you play in a busy street, there is a good chance you’ll wind up in the hospital or morgue. If you put all your money on one stock, you could become rich or have a lot of scrap paper lying around.
When a person feels they have nothing to lose, they take big risks. The more money and success someone has, they become risk averse.