My wife and I saw a sign like this as we drove by a country church. Since she is in children’s ministry, it caught our eye. While we were glad the church was making an effort to attract kids, we agreed a new playground just wouldn’t cut it.
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Commodities, Pricing and Marketing
As I drive down Indiana and Ohio highways, I see acres of corn and soybeans. All the farmers are doing their best to get the most productivity out of their fields. They all strive to be the most productive and deliver a consistent product for the same price. It works for commodities. Corn, soybeans, pork, beef, crude oil, steel are all commodities that require consistent quality, sent to market in the most efficient way. There isn’t much negotiation on price. The only way to make more money is to take advantage of economies of scale.
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The Cure For Message Fatigue
At one time, you could put your ad in the phone book yellow pages and not think about it for a year. It just worked for you. A newspaper ad could last just as long. Then radio came along and you could blast the same message multiple times a day. Television made it even easier, but at least there were only three channels… until there was cable… and then the Internet.
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Lessons From Marathon Day
The marathon is over. I completed the goal, which was to finish. The weather was cool until about two hours into the race. The sun began affecting all of us. For a time, I wondered if I was going to make it. My hamstring started bothering me around mile seventeen. Around mile twenty-three, I had to stop and a nice security guard helped me stretch it out. After that, I walked most of the way until I was within sight of the finish line.
There are a few lessons I’ve learned from this race:
ONE MORE DAY!!!! pic.twitter.com/qiPezACpUc
— Air Force Marathon (@AFMarathon) September 15, 2017
The months of preparation are behind me. I’ve tapered off my practice so my body is ready (hopefully) for tomorrow. There is nothing left to do now but judiciously load up on carbs tonight and arrive at the race, on time, tomorrow. Then the real fun begins!
Here are some thoughts as I look forward to my first marathon.