Categories
motivation

Strategy and Tactics

The journey many of us take isn’t a smooth one. There will be instances that we cannot control. Anyone who didn’t know this before January 2020 knows it today. The plan we had made likely didn’t account for a worldwide pandemic. But that’s okay. There is a difference between strategy and tactics.

This quote by Jimmy Dean reminds me that plans must be flexible.

I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”

Jimmy Dean

Jimmy Dean Quotes. BrainyQuote.com, BrainyMedia Inc, 2022. https://www.brainyquote.com/quotes/jimmy_dean_131287, accessed January 24, 2022.
people riding on white sailboat on body of water
Photo by Quintin Gellar on Pexels.com

Our strategy may be solid. The goals we set out to do may have been worthy and challenging. And depending on how far out we planned, they may still look desirable and attainable. But when the wind changes unexpectedly, how do we adjust and change? There is a difference between strategy and tactics.

Strategy

Strategy is the long-term planning we do to achieve an overall goal. We see a destination and plan how to get there. It could be a business goal, a personal goal, or a life plan. It may be based on values we hold dear. We like what we see and plan how to get there.

Tactics

Tactics are the actions we take to achieve our plans. We may develop an action plan and follow through. But in the middle of it, the winds shift. Perhaps the data we had before is now obsolete. Maybe we are planning for a marathon and we get a blister. Or maybe we plan a move only to discover the job we relied on didn’t pan out.

Tactics are important. But they must be flexible if we are going to achieve our strategy. That can be tough when we were certain our plans would work out.

Adjusting the Sails

Today, our strategy may look good, but the winds of change have shaken us up a bit. I encourage you to consider instead of changing your strategy, consider if the tactics need to be modified. Instead of changing the destination, could it be we just need to adjust the sails a little?

I hope you have smooth sailing. But experience tells me there is always a shift in the wind and weather. Adjust the sails and keep moving forward!

Categories
Book Review motivation

Towards Deep Work

The previous two days, I have written about the book, Deep Work by Cal Newport. It took me several months after receiving the book to read it. Before that, this book was on my to-read list for a couple of years. How ironic is that? I knew the concept was important, but I was hesitant. Could I really move towards deep work?

I have far from mastered it so far. But at least I see the importance and am taking steps. For some time, I have been concerned about the tyranny of the urgent. I have observed that there are important tasks that all of us need to accomplish. Yet, urgent matters keep us from checking the important off our list.

The last couple of days, the book prompted me to write about the following:

Today, I am writing about the rules Cal Newport presents for deep work.

The Rules

  1. Work Deeply
  2. Embrace Boredom
  3. Quit Social Media
  4. Drain the Shallows

Work Deeply

It should go without saying, but to move towards deep work, we need to work deeply. We must see the value of deep work and commit to executing it. Cal goes into several ways to do that and I encourage you to read the book.

All of us are different and one method will work better than others. He goes into methods that range from closing ourselves off for a day, to finding time like a journalist throughout the day to use bits and pieces of time and using it with intentionality.

The bottom line is that we can make time if we make it a priority. That doesn’t mean we will always be successful, but we tend to do and go where we are focused.

Embrace Boredom

This is a hard one for most of us. When I am waiting for a computer to catch up with me, I tend to grab my phone and see what the latest headlines are. We have wired ourselves to eliminate boredom. We want that endorphin rush that a social media post or latest new article brings.

But Cal maintains that we must allow time to think. It made me realize how often I am willing to let an unknown source influence my thinking instead of allowing myself to think on my own.

This will be very difficult for most of us, as it is for me. Can we be satisfied with just sitting in silence? Can we think a thought without being heavily influenced by a source? I will need to work on that one!

Quit Social Media

I don’t know about that one! And the more I think about that possibility, the more I realize how addicted I am to different platforms. However, does social media really add value?

Do social media influencers influence us in positive ways? At best, they may give us a unique, creative twist on doing something. At worst, they may cause us to do something harmful. Who are these social media influencers anyway?

We get dragged into so many directions when we are on social media. I will have to reconsider my consumption and how it has affected me.

Drain the Shallows

Cal doesn’t say get rid of all shallow work. There are emails we need to answer and urgent items that we will need to take care of. Very few of us can live the life of a monk and sequester ourselves in an undisclosed location.

However, he does maintain we can tame the amount of shallow work we do. There is a difference between answering important emails and living by the email list. Let’s face it. Many emails are distractions from marketing lists anyway.

Much of draining the shallows involves recognizing which work is shallow and which is deep. He gives examples in the book

Towards Deep Work

I am nowhere near succeeding at these steps. But they have given me much to think about. At the very least, it has made me consider how much time I am devoting to deep work that will have lasting value. The book is definitely worth a read or listen.

Categories
motivation productivity

Working Hard or Hardly Working

I used to believe that hard work was the only thing that makes a person or business prosper. While I believe it is still key, I have observed that hard work is only part of the formula.

Hard work can only get a person so far if they are not kind and empathetic towards coworkers and clients. A person can do superior work, but nobody wants to do business with them because they are a bear to be around. Our emotional intelligence, or EQ, is as important as our IQ.

Hard work doesn’t mean much if a person is working hard at the wrong things. Anyone can work hard at digging a hole, but is the hole good for anything? Does it have a purpose? Is the action in line with the company’s goals?

Hard, good work is essential. It is the fuel that powers creation. It creates value. But hard work without vital relationships and purposeful focus is like the Myth of Sisyphus. A person can roll that boulder up a hill, only to see it roll down and repeat the action.

Categories
motivation

Is it Your Destiny or Destination?

They both are from the same root word. They come from the Latin word destinare which means to stand resolved, determined, secure.

However, destiny implies a fate we are assigned. But destination suggests a goal we are striving for. Could it both can apply in our lives?

We may not know the future and what blessings and hardships await us. But we can also work toward a goal that shapes our future. After all, what we do today can shape our future for good or for ill.

While we cannot fully know our destiny, we can have a destination. Both are valid.

Categories
Exercise Marketing

How Social Media Marketing Is Like a Fitness Regimen | HuffPost

Source: How Social Media Marketing Is Like a Fitness Regimen | HuffPost

This article caught my eye because it resonated with my exercise experience. I began running after college. But it wasn’t until I took it seriously did I experience positive results. In fact, before I took it seriously, I was consistently gaining weight and had borderline high blood pressure.

I discovered consistency with a plan is more effective than sporadic bursts with no real strategy. This article has convinced me to treat my social media strategy in a more consistent, strategic approach.