Book Review: The Social Media Mind by David Amerland

The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order. by David Amerland
My rating: 4 of 5 stars

It’s a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn’t take fluff lightly. David Amerland gives examples such as RIM‘s inattention in handling a crises, Gap’s logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza’s turnaround in spite of a bad viral video from two of its employees.

The book was published in 2012. So there is too much emphasis on Google+, and the Arab Spring was still seen as a success. Still, there is much here to learn four years after its publication date.

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Is patience really a virtue?

I’ve been waiting. I’ve been waiting for some time. A few years ago, John Mayer had the song, “Waiting On the World to Change.” I didn’t particularly like the song at the time because it sounded like whining. It’s not a song about patience!But lately, I’ve been doing a lot of waiting. I’ve discovered there is a fine line between waiting patiently, and just waiting for something… anything to happen.

Lately, I’ve been doing a lot of waiting. My career has been in transition for over a year now. During this time, I’ve discovered there is a fine line between waiting patiently, and just waiting for something… anything to happen. Too often, I’ve practiced the eye roll and tapped my fingers on the table. Continue reading “Is patience really a virtue?”

New Cartoon: When the Important Becomes Urgent

cartoon of a pastor in a pulpit, looking at a bird in a nest. The pastor says, "I propose we fix the roof!"

I’ve been around church buildings long enough to know there is always something to be fixed. There is always a roof to be fixed or a boiler to be maintained. There are always potholes in the parking lot or an unsightly stain in the fellowship hall. How did that stain get way up there anyway?

Those things are important for the life of a church. I heard the story about a church that had plenty of money in reserve but feared using any of it to maintain the church. A board member was shocked when he learned passerby’s thought the church was abandoned. I wonder if they had a nest on the pulpit?

I drew this for the November 2016 Church of God Ministries e-newsletter.

What Exactly Is the Social Media Mind?

I have been reading this fascinating book on social media entitled The Social Media Mind: Ho social media is changing business, politics, and science and helps create a new world order.

It was written in 2012 when there was still hope  the Arab Spring would bring positive change. It looked five years into the future, which is almost today and how social media would be a part of our lives. Continue reading “What Exactly Is the Social Media Mind?”

Is the Facebook Fox Guarding the Hen House?